BestPrice Travel Pioneers AI in Tourism – When Technology Enhances Every Customer Experience
The Vietnam International Travel Mart (VITM) 2025 was not only a showcase of enticing travel products but also a stage for the tourism industry’s bold transformations in the digital era. Among the highlights this year was the Digital Transformation Pavilion, which spotlighted groundbreaking technological solutions. BestPrice Travel took center stage as a pioneering tour operator selected to demonstrate the application of artificial intelligence (AI) in travel services.
Bipi – The Tech “Tiger” That Travels with You
A standout at BestPrice’s booth was Bipi, an intelligent chatbot designed as a virtual tour guide, assisting customers from trip planning to booking. Powered by real-time data and previous search history, Bipi offers personalized tour suggestions based on each traveler’s budget, schedule, and preferences.
BestPrice Travel representative introduces the AI-powered chatbot.
The latest version of Bipi goes beyond text responses—it can now recognize and respond to voice commands. Travelers can “talk” directly to the chatbot to check flight prices, ask about destinations, or book services instantly, making the process more convenient and faster than ever.
AI as a Travel Companion, Not Just a Tool
According to Nguyen Van Dat, CEO of BestPrice Travel, the company’s vision extends beyond a chatbot. In the near future, AI will be further integrated into the travel experience with features such as itinerary reminders, destination weather updates, visa processing support, and even automated trip videos created from real photos and 3D simulations.
Customers learn about BestPrice Travel’s AI-powered chatbot.
“We want our customers not only to be served, but to travel alongside an intelligent system that understands and anticipates their needs every step of the way,” said Dat.
From Tech Innovation to Personalized Travel
BestPrice Travel is among Vietnam’s first tour operators to develop a comprehensive digital travel ecosystem, covering tours, flights, hotels, travel combos, and cruises. Serving millions of travelers annually, BestPrice recognizes technology as the key to delivering a more personalized, flexible, and optimized travel experience.
BestPrice Travel representative presents the technology behind the AI-powered chatbot.
The integration of AI not only elevates service quality but also shapes the future of smart tourism—where travelers can relax and enjoy their journeys without the hassle of complicated procedures or planning.
