BestPrice Travel Welcomes Malaysian Minister of Tourism – Paving the Way for a New Era of Strategic Cooperation
On April 12, 2025, BestPrice Travel marked a significant milestone as the company welcomed Malaysia’s Minister of Tourism, Arts and Culture, Dato' Sri Tiong King Sing, along with a high-level delegation, to its headquarters in Hanoi. The visit not only reflected Malaysia’s recognition and trust in BestPrice’s reputation as a leading tour operator but also opened new strategic opportunities to boost two-way tourism between Vietnam and Malaysia.
Strengthening Ties and Expanding Market Promotion
During the meeting, both sides engaged in in-depth discussions on their vision for tourism development in a new era. With the goal of bringing the image of Malaysia - “a paradise of Southeast Asian wonders” - closer to Vietnamese travelers, BestPrice Travel committed to strengthening cooperation with the Malaysia Tourism Promotion Board. Plans include organizing specialized travel fairs, experiential events, and digital media campaigns, as well as launching influencer marketing initiatives to target the right audience.
The Malaysian Minister visits BestPrice Travel’s headquarters.
Beyond market expansion, BestPrice Travel is also preparing to ramp up famtrip programs—exclusive familiarization trips for travel agencies, media, and industry influencers. These trips allow partners to experience products firsthand, assess service quality authentically, and share genuine recommendations with customers. For BestPrice, authenticity is the foundation of trust.
According to Bui Thanh Tu, Marketing Director of BestPrice Travel, Malaysia consistently ranks among the top three international destinations for Vietnamese tourists. Journeys to Kuala Lumpur, Penang, Langkawi, and Malacca continue to draw large numbers of visitors thanks to their seamless blend of leisure, exploration, culture, and culinary delights. Strengthening cooperation will enable BestPrice to further develop specialized tours, optimize experiences, and enhance value for Vietnamese travelers.
Accelerating Two-Way Tourism Development
BestPrice’s vision extends beyond sending Vietnamese travelers to Malaysia. The company aims to become an effective bridge in promoting Vietnam to the Malaysian market. Upcoming plans include creating tailored travel products for Malaysian visitors and rolling out attractive promotions to draw and retain steady tourist flows.
The Malaysian Minister of Tourism, Arts and Culture and a high-level delegation.
A Fresh Boost for Vietnam’s Tourism Industry
The deepened partnership between BestPrice Travel and Malaysia’s tourism sector reflects the company’s long-term vision and proactive approach to expanding international markets. This is not only a strategic step for BestPrice but also a meaningful contribution to Vietnam’s broader tourism goals - improving product quality, diversifying destinations, and promoting sustainable outbound travel.
The Malaysian Minister discusses a cooperation program with BestPrice Travel.
With nearly 15 years of experience, deep market insights, and an ongoing commitment to innovation, BestPrice Travel is confident in its role as a trusted companion connecting Vietnamese travelers with inspiring global journeys - where Malaysia will remain one of its key focus destinations in the years ahead.
